SEO is no longer a difficult subject to learn as people have started experiencing the digital lifestyle in real life. Whether they want to purchase small needles, food packets, groceries, electronic items, or even precious gold, they choose to check everything on the web & purchase through online portals rather than sticking to a traditional way of buying stuff. If you own a business and want it to do well on the web, you need to hold hands with SEO Auckland services.
To help every beginner with the most basic SEO terms, an SEO Company in Auckland took an initiative and highlighted a few most basic SEO terms.
#1. Title tag
The title tag is also known as Meta title or SEO title, which is important for the web page. It is a .html tag that is the name of any web page and can appear on the search engine result page and top of the browser window. It should be around 50 to 60 characters.
#2. Meta descriptions
The purpose of Meta description is to attract customers to click on the link and let them know about what’s inside the page. However, such descriptions don’t have a direct impact on rankings but through powerful Meta descriptions, one can increase their website’s click-through rates. Make sure to prepare unique Meta descriptions for each page and include keywords wisely.
#3. Keyword
The keyword is the most popular term that you can find in the SEO world. You can say that keywords are the backbone on which the whole concept of online marketing and content writing rely. It is nothing but phrases or a few words that people usually prefer to use for searching. It is necessary to include keywords in the header, title tag, and body content to improve its ranking on a SERP. However, people should never use such keywords without their consent or meaning. Overly usage of such keywords can ruin the whole effort.
#4. SERP
You may have read the term “SERP” many times on various platforms while searching for something or learning about SEO. The full form of SERP is a search engine result page which is a page you see when you type any search query into a search engine, such as Yahoo, Bing, or Google. Basically, SERP is a result page that you can see after you search for something. SEO experts pay enough attention to the ranking of the web page on a search engine result page and improve organic rank. The higher a page ranks the better it can be for the website’s progress.
#5. Ranking factor
A ranking factor is nothing but a type of element that a search engine uses to figure out how any web page is ranked in SERPs. A few most common ranking factors are inbound links from any authority sites, well-optimized title tags, and wisely used keywords.
#6. Website traffic
Website traffic is nothing but the number of visitors who reach the site within the given period of time. To survive in between competitors, it is necessary to gain website traffic and for that you can entice them through videos, advertisements, content, and discount offers.
After reading & understanding the above-all basic SEO terms, you can surely approach the best SEO Auckland Company to collaborate for your online business.
