Design is considered to be the most important part of brochures. A superb design will entice your audience. Also, they will consider reading what you have to say. But, they will discard a design that isn’t up to the mark.
So, how exactly can you create a fantastic brochure? Don’t worry, we’ve got the ideal brochure design guide for you.
By reading this blog post, you will get to know almost everything to design, as well as print a terrific brochure. The best part is that it will drive the best outcomes and leave an enduring impression on your targeted group of audience.
What Is The Best Way To Design A Brochure?
Keep In Mind Your Brand’s Identity
Keep your brand’s identity in mind as you begin the design process. These elements effectively describe your brand’s visual look and feel. So, irrespective of the type of brochure you are focusing to design, it needs to be consistent with your brand.
In this regard, consider selecting design elements i.e., colors, images, as well as typefaces that complement your brochure’s content and tone.
Make sure your brand colors and fonts are carried over into your brochure design if you’ve previously decided on them.
Consider The Reader While Creating Design
Always keep your reader in mind while designing your layout. How would you want your customer to receive info? Are they okay with large text blocks? Are there any specific colors or typefaces that they find appealing? And so on.
In this regard, it is very much important to set things up in a manner that your customer will find appealing while you are designing.
Select A Brochure Style
Whenever it comes to picking the type of brochure as well as how it’s folded, you have a lot of alternatives.
There are many different ways in which you can fold a brochure which involves:
- Roll fold
- Z-fold
- Tri-fold
- Parallel fold
- Accordion fold
- Double gate fold
- Half-fold
- Half + half fold
- Half-fold (letter)
- Half + tri-fold
- Single gate fold
- And so on
The ideal type for your brochure design will entirely depend on the content.
A Classic Tri-Fold is a good option if you want to keep things simple. But, in case, you need to communicate a lot of information, choose an option with more room, such as a 16-Panel Fold or an Eight-Panel Roll Fold.
Consider How Your Brochure Will Be Delivered In the End
Gather Your Images and Copy
Before you start producing a design, make sure you have your images and copy ready to go. This will assist you in making valuable assessments regarding font size, length, layout, etc.
But, you should avoid getting too much attached. Design constraints are likely to limit the amount of text or the number of images you can incorporate. Be flexible as well as ensure that your key points are included.
Begin with your ideal amount of copy. Incorporating a huge amount of content in your design can effectively deliver a lot of information to your readers.
Those large text blocks, on the other hand, can feel overpowering as well as deter children from reading. Attempt to find something in the middle.
Make use of headings as well as subheaders for providing a structure to your text. Another important thing is to make it skimmable for the readers who lack the attention and time to read it all.
The importance of your headline cannot be overstated. You only have one opportunity to capture the attention of your audience.
Then repeat the same thing with your images. Collect them all as well as decide which ones will assist you to tell your story.
Also, it is very important to decide on their placement. Because your images are the 1st thing people view, so, you can use this to establish a connection with them.
Your copy as well as image choices will most likely grow and shrink as you develop your design. Consider utilizing these creative elements to tell the story your audience needs to hear.
Discover Your Style
When everything is said as well as done, the style components are what will truly make your brochure stand out.
• Consider keeping things simple and clean.
• Don’t be afraid to think out of the box.
Your CTA Is Your Focal Point
The purpose of designing a brochure is to entice your readers to take action.
Make your CTA bold, big and impossible for them to miss if you want it to truly motivate people to take action.
Evaluate And Print Your Brochure
Now, you are done with designing your brochure, it is ready to distribute to the public. But first, double-check that everything is in order.
Evaluate Your Design
Take your time after you’ve finished designing your brochure to evaluate it. This is your last opportunity to make adjustments and get your design right.
Select Your Printer
In this regard, you should consider working with a high-quality printer. It can help you to come up with an outstanding design.
If possible, pay a visit to the web to print shop to see their work in person.
Also, find a web to print firm with expertise in the brochure industry, employs the most up-to-date print technology. They should have the best team of designers so that they can provide top-notch results.
Select Your Printing Materials
You should consider working with your selected web to print company to choose the best materials for your brochure. In this regard, you should consider the below-mentioned things:
- Paper weight
- Finish: Glossy, semi-gloss, and matte
The finish you choose is entirely determined by the aesthetic you want to achieve. Speak with your printer about the many possibilities available to you within your budget, as well as which print materials would be the best match for your business goals.
Ink And Specialty Procedures
Some of the printers provide specialty inks that can improve the look of your brochure. Here are a few options to consider:
- Foil
- UV Spot
- Embossing
Check with your printer to see whether these choices are offered, and how they could affect the cost as well as production time.
Final Verdict
You now have almost everything you need to create an amazing brochure. One that communicates the message of your brand, motivates customers to act as well as moves you closer to your business goals.