The term “digital rights management,” or “DRM,” refers to a technique that is used to stop the unauthorised distribution of copyrighted digital information and proprietary softwares. DRM frequently involves the utilisation of codes that are intended to either prevent copying or restrict the number of devices that may access a particular product. Either way, these codes serve to protect the intellectual property of the product in question.
A number of the most prominent participants in the digital rights management (DRM) industry are Microsoft PlayReady, Apple FairPlay, Google Widevine, Adobe PrimeTime, Verimatrix ViewRight, and Marlin, amongst others. However, in order for these services to function properly, the browsers, operating systems, and casting devices that you use must be compatible with their particular requirements. As an illustration, PlayReady would only function in Internet Explorer and Microsoft Edge, whereas FairPlay would not function on any browser besides Safari. Because of this lack of uniformity across the many actors in the content security arena, it is difficult for content creators to offer their products in a secure manner to all of their customers. Integrating a number of different DRMs onto a single service is one approach that can be taken to address this challenge. This can be accomplished by employing complex logic gates, which, depending on what the customer has requested, can toggle between several DRM protocols. These logic gates can be applied through the service console.
The protection of audio and video content within web browsers has historically been handled by a single DRM system. Before users could access content that was password protected, these methods required them to download additional browser plug-ins, such as “Flash,” or applications developed by third parties. The modern DRM solutions that are utilised today do not rely on these methods, and they are available as cloud-based solutions that can simply be linked with the existing systems that businesses use. In order to provide compatibility for all of the major web browsers and computer operating systems, a multi DRM solution will often include licence management capabilities for a number of different digital rights management systems (DRMs), including Widevine, FairPlay, and PlayReady, amongst others.
Multi-DRM (DRM as a Service) companies offer assistance with the coding and have an automated workflow that begins with the input file and continues all the way to the user’s device. The MPEG-CENC, also known as Common Encryption, makes it possible for the same piece of content to be associated with more than one digital rights management system (DRM). This means that the video can be encoded and encrypted while still utilising the same key. During the packaging process, the metadata for the various DRMs is added, but each DRM system is responsible for handling the licence purchase and mapping details on its own. Because of these services, the expenses associated with encryption, asset management, and client licencing have been cut down by a substantial amount.